Gain a competitive advantage
In our cutting-edge marketing program, you will learn theory, gain real-world experience and build a professional network.
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B.S. in Business Administration: Marketing
Degree:
B.S.School:
School of BusinessLocation:
Dobbs Ferry, Bronx, Manhattan & Yorktown HeightsCredits:
120
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Business Administration: Marketing B.S. Curriculum
General Liberal Arts and Sciences
General Education Requirements
60 Credits
ECON 125, 220, 221, and 230, MATH 116 and MATH/CISC 120 or MATH/CISC 131 are prerequisites for the major and must be used to fulfill general education requirements.
Core and Specialization
Business Administration Core 30 Credits
Specialization
18 Credits
Open Electives
12 Credits
Total
120 Credits
Students who choose the major concentration in Business Administration with a specialization in Marketing must complete:
Business Administration Core
- ACCT 120 Intro to Financial Accounting
- ACCT 121 Intro to Management Accounting
- ECON 210 Bus Report Writ & Presentation
- FINC 235 Financial Management
- INBU 250 International Business
- BLAW 240 Business Law I or ENTR 250 Social Entrepreneurship
- MGMT 225 Principles of Management
- MGMT 255 Info Systems for Mgmnt or ACCT 261 Computer App for Accountants
- MGMT 340 Organizational Behavior or ANLC 250 Introduction to Data Analytics
- MKTG 220 Principles of Marketing
Specialization *
Select for the following five courses
- MKTG 344 Advertising
- MKTG 345 Digital Marketing
- MKTG 348 Art of Selling
- MKTG 350 Entertainment Marketing
- MKTG 442 Marketing Management
and
- MKTG 450 Applied Research Analysis in Marketing (mandatory for specialization)
- MGMT 460 Strategic Management (senior-level capstone course - mandatory)
Open Electives
Any five courses
* There is a 15-credit residency requirement in the major, which must be satisfied by Business Administration courses numbered 295 or above.
Students who do not have full-time jobs should try to use their open electives for internship
Academic Program Sequence Map
Download a copy of the sequence map for:
ARCHIVE
- 2019 - 2020 Business Administration: Marketing BS
- 2019 - 2020 Business Administration BS/MBA
- 2018 - 2019 Business Administration: Marketing BS Sequence Map
- 2018 - 2019 Business Administration BS/MBA Sequence Map
- 2017 - 2018 Business Administration: Marketing BS Sequence Map
- 2017 - 2018 Business Administration BS/MBA Sequence Map
- 2016 - 2017 Business Administration: Marketing BS Sequence Map
- 2016 - 2017 Business Administration BS/MBA Sequence Map
How do I know what to major in?
All Business majors must complete a set of core business courses. Students will be exposed to all the business disciplines and with the help of their mentor, students can select the major that suits their interest and skills.
Are department faculty available for academic advising?
Yes, faculty are always ready to help students with questions about what courses to take, the sequencing of courses, and career opportunities, including internships and cooperative education.
What is the first step in the admissions process?
Click on "Apply Now" on the Mercy homepage or call 1.877.MERCY.GO to apply for admission to Mercy College and arrange for an appointment with an Admissions Counselor. Bring your completed application form and copies of your high school and/or college transcripts with you at the time of your appointment.
How long does earning a degree take?
Full-time students can complete the 120-credit degree program in four years.
What if I need help in registering and selecting classes?
You may call the undergraduate School of Business office at 914-674-7479 to set up an appointment for advisement.
Is Mercy College a nonsectarian institution?
Yes. Qualified applicants are admitted without regard to race, religion, national or ethnic origin, gender, sexual orientation, marital status, age or physical disability.
How many credits can be transferred from another institution?
Up to 75 credits from a two-year institution. Up to 90 from a four-year institution. Up to 90 credits combined however the credits may not exceed 75 credits from any combination of two-year institutions as they apply to your chosen degree. In addition you may only transfer in two courses of upper-level business credit (six credits) to apply to the major / specialization.
I work full time. I have many responsibilities, family among them. How can I earn a degree?
By taking advantage of Mercy College's "B & C Terms" or enrolling online.
B & C Terms are two eight-week terms that run during a semester. Classes are twice a week. Usually Monday - Wednesday and Tuesday -Thursday. (5:50-8:20pm & 8:30-11pm.)
You can be a fulltime student by taking two courses in the B term and two courses in the C term.
Thomas Milton
Professor, Undergraduate Business
Mahmud Wazihullah
Instructor, Undergraduate Business
Business Administration: Marketing Overview
As a marketing major, you’ll learn everything from advertising to e-commerce, the fastest growing area of marketing today. Career opportunities in marketing are plentiful with a continued positive employment growth rate forecasted. You’ll learn cutting-edge, innovative marketing techniques sure to help you stand out from the competition.
Career opportunities in marketing are plentiful with a continued positive employment growth rate forecasted. Students learn the latest cutting-edge and innovative marketing techniques designed to give them an advantage over their competition and to enhance their career path.
Career Opportunities
Marketing graduates may seek positions such as: account executive, art director, copywriter, creative manager, market researcher, marketing manager, media planner, web management and sales representative.
Business Administration: Marketing FAQS
All Business majors must complete a set of core business courses. Students will be exposed to all the business disciplines and with the help of their mentor, students can select the major that suits their interest and skills.
By taking advantage of Mercy College's "B & C Terms" or enrolling online. B & C Terms are two eight-week terms that run during a semester. Classes are twice a week. Usually Monday - Wednesday and Tuesday -Thursday. (5:50-8:20pm & 8:30-11pm.) You can be a fulltime student by taking two courses in the B term and two courses in the C term.
Future Business Leaders Academy
This year's Future Business Leaders Academy was our most successful yet. The highly select group chosen to join us at Mercy College in Dobbs Ferry, NY learned about personal branding, matching their personalities to career paths, and visited some of the top global corporations in New York.
Other Business Administration B.S. Programs
Business Administration: Marketing Fast Facts
- The Center for Online Marketing (.COM) specializing in web design, search optimization, and social media advertising
- Take part in national competitions to build online skills
- Gain knowledge of cutting-edge marketing techniques
- Access to Fortune 500 Network
- Advisory Board Members - Amazon, Apple, Facebook, Google, LinkedIn, Twitter, Yahoo
Program Outcomes
By the end of this program, students should be able to:
- Evaluate the effects of globalization on the business environment
- Recognize and evaluate ethical issues in business
- Utilize business concepts, methods, procedures, and management information systems to facilitate strategic planning and decision making
- Use oral, written, and presentation skills to communicate effectively in the professional business environment
- Function effectively as team members and, where appropriate, as team leaders
- Demonstrate knowledge of fundamental principles and key concepts in marketing
- Assess the legal, economic, and social aspects of a marketing decision
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