Gain a competitive advantage
In our cutting-edge marketing program, you will learn theory, gain real-world experience and build a professional network.
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ECON 125, 220, 221, and 230, MATH 116 and MATH/CISC 120 or MATH/CISC 131 are prerequisites for the major and must be used to fulfill general education requirements.
Core and Specialization
Business Administration Core 30 CreditsStudents who choose the major concentration in Business Administration with a specialization in Marketing must complete:
Business Administration Core
Specialization *
Select for the following five courses
and
Open Electives
Any five courses
* There is a 15-credit residency requirement in the major, which must be satisfied by Business Administration courses numbered 295 or above.
Students who do not have full-time jobs should try to use their open electives for internship
Download a copy of the sequence map for:
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As a marketing major, you’ll learn everything from advertising to e-commerce, the fastest growing area of marketing today. Career opportunities in marketing are plentiful with a continued positive employment growth rate forecasted. You’ll learn cutting-edge, innovative marketing techniques sure to help you stand out from the competition.
Career opportunities in marketing are plentiful with a continued positive employment growth rate forecasted. Students learn the latest cutting-edge and innovative marketing techniques designed to give them an advantage over their competition and to enhance their career path.
Marketing graduates may seek positions such as: account executive, art director, copywriter, creative manager, market researcher, marketing manager, media planner, web management and sales representative.
By the end of this program, students should be able to: